Do We Care About the Emirates Cup

This is the third season the Emirates Cup will be held at Arsenal.  The first was a novelty and sold out within weeks, last season had the big clubs, Real Madrid and Juventus to ensure it as a box office sell out. This season it is a different story.

There are plenty of tickets still available for this season’s tournament despite the fact that Rangers have been given 9,000 tickets for each day.  Arsenal have spent a lot of money advertising the tournament on Talk SPORT and there have been many advertisements placed in London newspapers to try to sell the tickets.

The Emirates Cup will go the same way as the old Makita trophy, this tournament drifted from Wembley to Highbury, a half empty Highbury, then into oblivion.  Why was this?  Well English fans realise that pre-season tournaments mean nothing, there is little intensity and with matches played on consecutive days, mangers will rotate their squads.

Arsenal were hoping that the Emirates Cup will become as popular as the Amsterdam Tournament.  What they failed to realise is that the public in Holland do not see top class football week-in week-out, so they will flood to watch the games.

The future of the Emirates Cup is for it to be held every two years, thus not over saturating the fans with meaningless games.  In the intervening year Arsenal should fly out to Asia or the Middle East and build the brand.

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Posted on July 28, 2009, in Arsenal News and tagged , , , , . Bookmark the permalink. 10 Comments.

  1. While I would accept the idea of the Emirates Cup every 2 years, what is the point of strength-sapping tours at pre-season stage in temperatures and conditions not likely to be experienced in the UK. Not to mention the unstable political areas seemingly favoured by many Clubs. Witness Man Utd in Indonesia recently. Let’s continue with Arsene’s venue of the near Continent.

    • northbanklegend

      i thought the same, yet look at the league last season Man U, Chelsea and Liverpool all go to USA of Far East, did it affect them? If the preparation is done properly there will be no tiredness.

  2. Excellent argument. Hope they try that out next year

  3. this eastern european tour seems a bit pointless to me. While the Mancs and Russians try to conquer Asia & the US, it seems that we are missing a trick on the commercial front. I reckon Gazidis will sort it out for next summer though.

  4. travel over the pond to the U.S. and Canada and Mexico, build a stronger market in north america, in the US soccer is still continuing to grow

  5. I would love to see the Emirates Cup but 2 of us, travelling to London from Europe, plus room in London, plus food and obviously some gifts to buy… a week end that would cost me £400 for 2 afternoon of average football… no thanks, I don’t have that much money to spend for this kind of cup

  6. Native gooner

    Well, i want to see arsenal at home at last, i jus love seeing that beutiful stadium on my tv, that’s why i subcribe to cable tv with my poor government salary. so emirates cup 4 life every year. U need a big f87kin hug notrthwutever fella

  7. I saw the emirates cup advert in the metro…the tickets where going for £25 but when i went to buy online, the cheapest ticket was £39.30, i dont know why!! anyway i managed to get it, but i dont know why they said £25 when its not!!

    • northbanklegend

      The cheapest tickets were £25. People always quote the cheapest until you try and buy. Its like airlines the chepaest tickets never exist!
      Hope you enjoy the Emriates Cup.

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