The Future of Arsenal TV is in the Balance
The future of Arsenal TV is in the balance today as Setanta Sports (UK) went into administration and ceased transmissions yesterday. Setanta finances the transponder space for Arsenal TV, whilst Arsenal are responsible for the production of the programmes. Arsenal’s revenue is generated from the adverts sold on the channel.
With Setanta now in administration, it means that Arsenal will need to pay for the rental of the transponder if it wishes to carry on broadcasting. If Arsenal wishes to make Arsenal TV a stand alone subscription channel like MUTV and Chelsea TV, then it will need to come to an agreement with BSkyB to handle its encryption and subscription base. The alternative is for the channel to be sold as part of the Sky Sports package, this will mean it is available to more people than it currently is and will help the club generate more advertising revenue. The final option is for Arsenal to broadcast Arsenal TV as a freeview channel. This will then put greater emphasis on the club selling its advertising slots.
Whatever happens, need to keep a presence on the satellite platform; otherwise it will be a backward step for the club.